Disclaimer : In case of any discrepancy or difference, the English version will take precedence over the translation.
At Matrix Genetix, we value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy outlines how Matrix Genetix and its affiliates (collectively referred to as “Matrix Genetix, we, our, us”) collect, use, share, or otherwise process your personal data through the Matrix Genetix website https://matrixgenetix.com/, its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you can browse sections of the Platform without the need to share any personal information, please note that we do not offer any product or service under this Platform outside India. Your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information, or availing of our products/services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions. You also agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please refrain from using or accessing our Platform.

Collection of Your Information

When you use our Platform, we collect and store your information that you provide from time to time. Once you share your personal data, you are no longer anonymous to us. Where applicable, we indicate which fields are mandatory and which are optional. You always have the option to avoid providing data by choosing not to use a particular service, product, or feature on the Platform.

We may track your behavior, preferences, and other information that you choose to provide on our Platform. We use this information to conduct internal research on our users’ demographics, interests, and behavior to better understand, protect, and serve our users. This data is compiled and analyzed on an aggregated basis and may include the URL that led you to our Platform, your browsing behavior on the Platform, browser information, and IP address.

We may collect personal data, such as your email address, delivery address, name, phone number, payment instrument details, or medical or health-related information when you set up an account, transact with us, or participate in events or contests. While some sections of the Platform can be browsed without being a registered member, certain activities like placing an order or consuming our services require registration.

If you engage with features like message boards, chat rooms, leave feedback, or use voice commands on the Platform, we may collect the information you provide. We retain this information as necessary to resolve disputes, offer customer support, troubleshoot issues, or for internal research and analysis.

If you enroll in our loyalty and membership programs we collect your personal data such as name, email address, phone number, date of birth, gender, location, and transaction details. We also collect information about your transactions with our third-party business partners. You should review their privacy policies before providing any personal data.

Use of Demographic / Profile Data / Your Information

We use your personal data to fulfill orders, deliver products and services, process payments, and communicate with you about orders, products, services, and promotional offers. If we use your data for marketing purposes, you will have the option to opt-out.

We may request additional personal information, including your PAN, credit report, GST number, or government-issued ID, to check your eligibility for specific products and services (like insurance, loans, or other offerings). If you choose not to provide this information, it may affect your access to certain services or products.

Cookies

We use cookies and similar devices to track user behavior on the Platform and improve the user experience. Cookies do not contain any of your personal data but may be used to store your preferences and help enhance your experience on our Platform. You are free to decline or delete cookies, but doing so may impact your ability to use certain features of the Platform.

Sharing of Personal Data

We may share personal data internally within the Matrix Genetix group of companies, affiliates, and third parties (such as payment service providers, business partners, and credit bureaus). These third parties may use your data to provide services, fulfill orders, enhance your experience, and comply with legal obligations. We may also disclose personal data to law enforcement or regulatory authorities as required by law.

Security Precautions

We implement physical, electronic, and procedural safeguards to protect your information. However, users should acknowledge that data transmission over the internet cannot be guaranteed as fully secure, and there are inherent risks when using the Platform.

Advertisements on Platform

We use third-party advertising companies to serve ads on our Platform. These companies may use non-personally identifiable information to provide you with personalized advertisements. You can opt-out of personalized advertising using the “Opt-out of Ads Personalization” settings on your device.

Children’s Information

Use of our Platform is restricted to individuals who can form a legally binding contract under Indian law. We do not knowingly collect personal data from children under the age of 18. If you share any personal data of children under 18, you represent that you have the authority to do so.

Data Retention

We retain your personal data as long as necessary to fulfill the purposes for which it was collected, in compliance with applicable laws. However, we may retain data in anonymized form for analytical purposes.

Your Rights

You have the right to access, update, or delete your personal data. You can do so directly through the functionalities provided on the Platform or contact us for assistance.

Your Consent

By visiting the Platform and providing your personal data, you consent to the collection, use, and processing of your data as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. We will notify you of significant changes by posting the updated policy on our Platform or sending an email if required by applicable law.

Customer Support

For queries or complaints related to the collection or use of your personal data, please contact us at privacy@matrixgenetix.com.

Last Updated: April 2025